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Mobile Marketing Digest: April 29 - May 3


Combine gaming and non-gaming app marketing best practices to rocket your results

Combine gaming and non-gaming app marketing best practices to rocket your results

1. Mobile gaming app marketers have long used data analysis to drive downloads, optimize conversion rates, and evolve titles, pioneering the iterative LiveOps process.

2. Non-gaming app marketers can learn from gaming app marketers' strategies, such as adopting a diversified platform strategy, studying industry data and benchmarks, and committing to continuous content.

3. The acquisition-focused approach in gaming app marketing is evolving, with a growing emphasis on loyalty and long-term user engagement, as seen in non-gaming app marketing.


Microsoft makes Copilot available to all advertisers

Microsoft makes Copilot available to all advertisers

Microsoft's AI assistant, Copilot, is now accessible to all advertisers on the Microsoft Advertising Platform. Copilot offers AI-powered capabilities such as conversational chat, ad creative asset recommendations, and AI-generated images. These features are designed to help advertisers save time, make strategic decisions, and improve performance. A pilot program will soon allow advertisers to use Copilot to automatically summarize the performance of specific ad campaigns via chat.



5 Ways to Boost Creative Performance With Generative AI

5 Ways to Boost Creative Performance With Generative AI

Generative AI is transforming creative production in mobile marketing. Liftoff Creative Studio is scaling up its use of AI to boost campaign performance. Five tips for using generative AI include:

1) treating AI as a new decision-making partner;

2) using AI for ideation and research;

3) speeding up production with AI-generated image;

4) localizing ads at scale with AI;

5) utilizing AI for voice and copy translation. Challenges remain, such as ensuring AI-generated creatives are brand-compliant and high-quality.


Facebook Ads 2024: The Ultimate Guide to Winning App User Acquisition

Facebook Ads 2024: The Ultimate Guide to Winning App User Acquisition

Facebook Ads can be a powerful tool for app user acquisition in 2024, with Facebook being the most popular social networking site at that time. To effectively use Facebook Ads for app promotion, it is recommended to set clear goals, choose app promotion as the objective, and integrate the Facebook SDK to track user activity beyond clicks. This will allow for data-driven optimizations and better alignment with business objectives.


Snapchat unveils new solutions and programs for advertisers

Snapchat unveils new solutions and programs for advertisers

Snapchat has launched new AR solutions and programs for advertisers, allowing users to try on products virtually and immersing in branded AR worlds. Advertisers can now integrate AR Lenses and filters into various ad formats and use new ML tools for faster AR creation. Snapchat also introduced ML Face Effects for Brands, enabling realistic face effects and selfie experiences. Additionally, Snapchat announced a collaboration with Live Nation, Snap Nation, offering exclusive behind-the-scenes content from concerts and festivals. This summary is based on the article "Snapchat unveils new solutions and programs for advertisers" by Jasdip Sensi, published on May 3, 2024, in Mobile Marketing Magazine.

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