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Mobile Marketing Digest: May 4 - May 10

Everything announced at Apple's Let Loose iPad event

Everything announced at Apple's Let Loose iPad event

1. The iPad Pro is the first Apple device to be powered by the M4 chip, offering faster performance and improved rendering capabilities.

2. The Tandem OLED display on the iPad Pro provides richer colors and deeper blacks, making it the company’s most advanced display technology.

3. The iPad Air now comes in two sizes, 11 inches and 13 inches, and features the M2 chip for improved performance.

4. Apple introduced a new Apple Pencil with haptic feedback and a new Magic Keyboard for the iPad Pro.

5. The company apologized for a controversial iPad Pro ad and announced partnerships with Netflix and Roblox.


The Ultimate App Store Optimization Guide for the visionOS App Store

The Ultimate App Store Optimization Guide for the visionOS App Store

1. The visionOS App Store offers an immersive user experience and relies heavily on search functionality for app discovery.

2. App store optimization (ASO) is crucial for visionOS apps, including optimizing app titles, descriptions, and keywords.

3. Visual assets, such as icons, screenshots, and video previews, play a significant role in attracting and engaging users in the visionOS App Store.

4. App developers can gain recognition and increase visibility by submitting their apps to the visionOS App Store.

5. The visionOS App Store is the first step in Apple’s development of spatial computers, presenting a strategic opportunity for app developers.



Leverage Synergies between ASO & ASA for App Store Success














Leverage Synergies between ASO & ASA for App Store Success

1. Incorporating high-converting ASA keywords and creatives into ASO strategies can boost organic visibility, conversions, and keyword rankings.

2. Early keyword integration and building organic relevancy can position apps advantageously for the Apple Search Ads auction.

3. Targeted bidding on specific keywords can enhance download velocity and conversion rates.

4. Custom product pages (CPPs) can increase conversion rates and improve app visibility.

5. Leveraging in-app events and app reviews can engage and retain users, as well as strengthen ASO efforts.


The Mobile Marketer’s 2024 Playbook for Custom Product Pages

The Mobile Marketer’s 2024 Playbook for Custom Product Pages

1. Custom Product Pages (CPPs) have become a critical component of paid user acquisition strategies for many mobile game developers, with 50% of the top 100 grossing games employing CPPs.

2. CPPs can be used to target specific audiences based on player motivators, user personas, seasonality, and for re-targeting purposes.

3. CPPs have shown a positive correlation with revenue per download in the gaming industry.

4. Suitable games for CPPs include those in categories such as casual, puzzle, match-3, trivia, casino, strategy, role-playing, merge, and RPG.

5. Setting up CPPs requires significant effort and coordination across team members, and it’s important to carefully consider the investment of time and resources before implementing CPPs.



How to Use AI to Boost Your ASO

How to Use AI to Boost Your ASO

1. AI in ASO offers efficiency and effectiveness in optimizing apps by providing data-driven insights and identifying areas for improvement.

2. Advanced AI-powered tools are essential for accurate keyword research, suggesting high-value keywords that drive traffic to app pages.

3. AI-powered features like FAQs and immersive in-game ads enhance user engagement and boost download rates.

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